This is obviously a slight advantage because the access price is identical to that of Ahrefs. LowFruits is an Ahrefs alternative to consider specifically for keyword research. Ahrefs is a game-changing SEO tool that gives users a deep understanding of their website’s performance and enables them to make data-driven decisions. A notable one is Ahrefs Webmaster Tools, which allows you to check SEO performance for the sites you own. Get automated email alerts about your. 如果你需要一些帮助，请查看Ahrefs Site Explorer（网站分析） 中的 Organic competitors（自然流量竞争对手）报告，以找到与你网站内容类似的网站列表。 如果你还没有网站，那么你可以搜索几个主要术语，你也许能知道谁是竞争对手。Competitor analysis; Pros. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. The Role of Content in Link Building. 200 Keywords 5 Websites 2 Users. The 9 best rank trackers. 2 in the world. How to get started . No wonder it is one of the top Semrush alternatives. What do competitors see as a good advertising investment and how they advertise it. While Semrush isn't as robust as Clearscope, Semrush has some good content suggestions. ) And considering that Majestic’s tool is 100% focused on links, this is a great value for anyone that’s on the hunt for a cheap link analysis tool. 如果你需要一些帮助，请查看Ahrefs Site Explorer（网站分析） 中的 Organic competitors（自然流量竞争对手）报告，以找到与你网站内容类似的网站列表。 如果你还没有网站，那么你可以搜索几个主要术语，你也许能知道谁是竞争对手。 Competitor analysis; Pros. However, it also includes elements such as on-page SEO analysis, backlink research, link building, social media management, local SEO, and rank tracking. It provides valuable insights into improving organic search rankings. Link Building: find the strongest backlink opportunities in a niche. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Competitor Analysis. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Limit 3 reports/day. It provides webmasters with full details on their competitors’ backlink profiles including the total number of linking root domains, links from and to a site, backlinks from pages and domains, anchor text distribution, and many more. No worries. Scroll down to the Keywords to Improve table. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. It’s perfect for competitor analysis and will present you with detailed reports that paint a picture of your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. We see a strong correlation between the number of referring domains a web page has and its position in Google search results. 1, Ahrefs bot is No. Ahrefs. → Searching for competition. It provides a complete SEO report to know the competitor’s page ranking for keywords. Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. I. Give the free trials a test if you can’t make up your mind. 8K subscribers Subscribe 3. Go to Organic Keywords. Start by entering the desired URL and receive extensive information about that domain. Ahrefs —for SEO, search ads, and content marketing Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much. Raven Tools. As mentioned above, Ahrefs is the superior tool when it comes to backlinks. Semrush offers a 16% discount if you pay in advance for a year. Serpstat searches through 2 main search engines, whereas Ahrefs searches through 10. Ahrefs sets itself apart from competitors like Moz and SEMrush with its powerful keyword research capabilities, comprehensive backlink analysis features, and advanced content discovery tools. Use Ahrefs’ SEO Toolbar. Backlink profile —See which websites link to your competitors' sites and gauge the quality of their backlinks. It offers a wide range of features, including keyword research,backlink analysis,competitor analysis, and more. 4:46. Backlink Profile. Identifying competitor strategies. Spyfu. This tool offers a range of features for digital marketers looking to optimize their SEO efforts. Ahrefs is a comprehensive competitor analysis tool that provides valuable insights into your competitors’ backlink profiles, organic keywords, and traffic. Ahrefs is unrivaled in terms of competitor tracking and contains the most thorough and accurate third-party data of the three. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. SpyFu: A perfect Ahrefs alternative for competitor research and keyword analysis: 7. If you’re using our SEO Toolbar, click the extension icon in your browser, toggle “SERP tools” on, then choose a location in the “Local search simulator” section. However, this aspect is often underestimated. io can be a great tool for finding keywords. 在这篇文章中，我们将介绍五种你应该使用的竞争对手分析工具: Ahrefs 搜索引擎优化，PPC广告，和内容营销. Check for 140+ SEO issues. Ahrefs: Which SEO Tool is Best for Keyword and Competitor Research? Ahrefs is the clear winner here, with a database of. 8/5 (278 reviews) Most reviews commend the accuracy of data obtained from Ahrefs and its backlink analysis features while a few others complain about the steep monthly subscription price of the tool. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. Get a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volume, Keyword Difficulty, and Traffic Value. Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. One technique to find backlink opportunities is to analyze your competitor's backlink profiles and compare those with your own backlinks. Competitor analysis enables you to spy on your competition and derive valuable intel from them which could be implemented on your own website for a boost in rankings and SEO improvement. It is an excellent feature that helps users stay ahead of the competition and helps you create a better strategy for your website. They aren’t wrong, and we cover the same practices later on in this guide. If you need in-depth competitive research to stay ahead of the competition, Ahrefs is the stronger choice between the two tools. Offers a comprehensive set of SEO tools, including keyword research, backlink analysis, site audit, competitor analysis, and rank tracking. Here’s the tools each offer: Moz’s Keyword Difficulty tool. Most accurate Google web traffic data: Google Analytics. For instance, besides basic keyword research, SpyFu offers detailed historical data surrounding competitors’ advertising campaigns. By reverse-engineering your competitor’s backlinks, you can gain new. Competitor Analysis: Understanding How a Page Got Backlinks. Learn how to develop a. your competitor’s. Ahrefs offers subscription packages for any budget. Here’s how: Enter one of your domain-level competitors from the spreadsheet—ideally one marked as a “direct” competitor in the final column—into Site Explorer. There are numerous factors to consider when selecting an SEO tool. March 14, 2020 5:41 am. , and they are pretty much on par. Many SEO practitioners and website owners choose Ahrefs-alternative toolkits that provide all the essential Ahrefs functionality, but at a lower monthly cost. Ahrefs’ site explorer is a fantastic dashboard that provides an overview of your site as well as the site of your competitor. The tool aids providing a 360 degree view of what activities are carried out on your website. If you like it and you want a paid version, Ubersuggest is still WAY more affordable than Ahrefs. Check for issues related to: Performance: slow pages, too-large CSS or HTML. Ubersuggest is one of the best freemium Ahrefs alternatives that was started by a famous marketing influencer Neil Patel. If you want a solution for competitive research only, then SpyFu is a great option. ). It does not show you an in-depth analysis of backlinks. The platform helps you check the estimated traffic on a website, it’s country rank, global rank, and many related SEO statistics. Look at their SEO reports. As one of the biggest names in the SEO industry, it’s no surprise that Ahrefs makes this list. It’s perfect for competitor analysis and will present you with detailed reports that paint a picture of your competitors’ link building, paid and organic keywords, and ad marketing activities and strategies. There are a couple of ways to use this data. 3 hours ago · From keyword research to competitor analysis, and from site audits to backlink tracking, SEMrush does it all. Lesson 4: How to find great content ideas with high business value. Plug in a URL of a competitor and get a full report of data about their site. Competitor analysis with Ahrefs → Searching for competition → Analysis of competition → How to find the most popular pages of our competition? → Google Ads. The competitor analysis tool of Semrush gives you more in-depth data on your competitors, whereas Ahrefs doesn’t offer in-depth data on your competitors. High-quality, competitive analysis is necessary for both SEO in general and more specifically for keywords. 4:46. You want to find the keywords your competitors are ranking for, and you are not. How to discover great content ideas by studying your niche. Using Ahrefs, you can search for domain-level competitors of your site and page-level competitors for your keywords. How to Do an SEO Competitor Analysis using Ahref Completing SEO competitor analysis is key to ensuring your website is ahead of your competitors and. Samuel Edwards. Try Ahrefs SEO tools provides premium SEO tools for keywor. The competitive analysis tools of Semrush provide deeper insight into the competitors than the competitor analysis tools of Ahrefs. Step 1. As you can see, Semrush also has a powerful suite of SEO tools to effectively execute SEO campaigns. In other words, they help with stuff related to competitive analysis, keyword research, Backlink Analytics, evaluation of website ranking, Site auditing, and more. By leveraging the insights gained. Keyword gap analysis: This feature helps you discover keywords that your competitors are ranking for and you. For referring domains, we’re. professional marketers and marketing specialists, SMBs, large enterprises, marketing firms and agencies with the ins and outs of the content marketing process. While Ubersuggest is a great option for beginners or those on a tight budget, Ahrefs is more suitable for professional SEOs and businesses looking for in-depth SEO insights. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. This video shows you how to do basic backlink research using Ahre. Most of the features inside Ahrefs are designed for marketing professionals. 95 monthly for Guru plan, $449. Get a high-level overview of the SERP. Ahrefs offers four plans with monthly billing, with the option of annual billing, at a discount. [Agency SEO Tools] Download the free guide → 1. Semrush exhibits a distinct edge, furnishing users with an exhaustive data palette on competitor metrics. Learn what keywords your website ranks for and compare how you stack up against competitors in the SERPs. Find rankings for specific keywords using the inbuilt filters and search functionality. More than just data, this tool provides you with insights and actionable suggestions to grow your traffic quickly. Ahrefs; Data for the top 100 positions is available to all subscribers. Mangools is another one of Ahrefs competitors that’s more focused on keyword research and competitor analysis. You’ll need it on top of any other SEO tools you’ll use. You should expect to pay between $50 to $500 per month for a competitor traffic analysis tool. Carrying out broken link analysis (both internal and external) is extremely easy in Ahrefs. Consider this an SEO competitor analysis. 2. No hidden fees. Rank Tracker for unlimited keyword tracking. The SERP analysis given by Ahrefs keyword research tool will provide accurate backlink data for any search results. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. The practice of finding relevant and valuable keywords that your competitors rank for, but you don't, is known as keyword competitor analysis. Now, moving on to competitor keyword analysis. Learn how. In general, SpyFu is a great alternative to Ahrefs - Ahref's most complete competitor tool for keyword research. How to generate keyword ideas using keyword research tools. So, when you lay hands on the SEMrush competitor analysis tools, you will be having access to the market explorer, Keyword Gap, Traffic Analytics, PLA research. A simple Ahrefs competitor analysis can uncover all sorts of juicy information about what your competitors are doing with their website marketing. Almost every guide to website analysis will tell you that you can evaluate a site’s performance by doing any or all of these actions: Run an SEO audit. The main factor of increasing traffic is keyword analysis or keyword distribution, so they offer a PPC and SEO competitor analysis report. 73% accurate. Also, Semrush’s competitor analysis and PPC campaign tools offer more in-depth insights than those Ahrefs delivers. Like Ahrefs, Semrush is a platform created by SEO professionals for SEO professionals, thus ensuring the quality of the tools, their correct functioning and the achievement of short-term results. While its interface isn't geared for beginners. Ahrefs currently does not offer a free trial. Semrush also has 102 features and access to its free version, you can also get a free trial of the plan you want before you choose to invest in. Compare Ahrefs vs Google Mobile-Friendly Test. It is the method of identifying and analyzing the business and marketing strategies of your competitors. Ubersuggest may provide basic competitor analysis data like top organic keywords and traffic estimations, but it lacks the robustness and specificity that Ahrefs offers. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and. 'Clicks' shows the average monthly number of clicks on the search. Step 2: Conduct Page Analysis. The tool will spit out a list of relevant keywords, along with metrics such as: Volume – the number of monthly searches on Google for the keyword. Ahrefs 4. You can sign up and test it out for a week for only $7. com received 31% of traffic share, a 14% lead over its closest competitor realtor. One of the most widely used and essential traffic analysis tools is Google Search Console. Overall, Serpstat is cheaper than Moz, Ahrefs or SEMrush. . Here are some of the handy tools that Ahrefs currently offers: The Site Explorer tool — With this tool, you can easily analyze your site’s backlinks profile as well as your competitors’ websites. This is mainly because the tool is from Google itself, and many SEOs believe its data is the most accurate. Using Ahrefs, navigate to content gap > input the URLs of your competitors > input your URL as the “target URL” > show keywords: Content gap analysis in Ahrefs - source. Robots. Ubersuggest: Affordable, practical, and beginner are friendly: 5. Additionally, it has an amazing feature that helps improve traffic to your website and enhance performance of your online store. SEMrush. Competitor Analysis Business Plan Example. The second step is to take a look at competing websites and their top-performing pages. Ahrefs is one of the best tools out there for keyword research and competitor analysis, but many people don’t know about one of its most powerful features – the DR Checker. And it ranks number one among Ahrefs alternatives. Ahrefs - All-in-one SEO Competitor Research Tool. See how much traffic your competitors are getting. SEMRush: Best Ahrefs Alterntive. The Role of Content in Link Building. Pros of Ahrefs according to Reddit users: Comprehensive SEO Tools: Ahrefs is known for its wide range of SEO tools, including keyword research, backlink analysis, site auditing, and more, making it a one-stop solution for many SEO needs. Semrush is one of the most popular SEO tool suites out there. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits, etc. An exclusive Semrush Trial that lasts for 14 days, whereas Ahrefs stopped offering its 7-day trial for $1. If it's your first time using it, then you should know. But this functionality goes beyond mere keyword suggestions, it also touches on relevant keyword. Here are eight Ahref alternatives that are worth considering: 1. How to find keywords that your competitors are ranking for. Some of the main competitors of Ahrefs include SEMrush, Moz, Serpstat, Majestic, SpyFu, Ubersuggest, and Google's suite of SEO tools. Here’s how its interface looks like;Ahrefs is one of the most popular tools used by SEO professionals for a variety of tasks such as keyword research, competitor analysis, and backlink analysis. It allows users to perform competitor research to identify high. You can filter the. KeywordTool. Type or paste the URL of the web page you want to check into the provided field. 1. Divide the number of referring domains to each URL by the number of referring domains to the entire site. 5. This is an easy way to analyze multiple domains from a single dashboard. Steps 2, 3, and 4: Use your competitors’ websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Beginner-friendly yet through competitor analysis tools on a budget: 4. It is a paid tool and is considered one of the best SEO tools on the market. More importantly, users can enjoy the PPC features that Ahrefs doesn’t support. SEMrush and Ahrefs are the two most popular search engine optimization and digital marketing tools on the internet. Similarweb closely wins this battle, as its easy interface, and in-depth look into your traffic and audience is ever so slightly better than Semrush. You want to find the keywords your competitors are ranking for, and you are not. Additionally, the tool comes with a free trial. This lets you see the whole picture and make informed decisions. Nozzle for data. Ahrefs SEO Product Tour, Reviews & More 2023. Link growth. Semrush. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. com. Your SEO competitors are the websites competing for your. Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. The first step of the analysis is a pre-test using quantitative data gathered through a survey questionnaire to 30 cosmetics industry practitioners to ensure the validity and reliability of the. SEMrush is a popular SEO tool for conducting keyword research, competitor analysis, backlink analysis and Google ads optimization. Image via Moz. Agency Analytics. [toc] Ahrefs is the best backlink test and website analytics tool that SEOs love to use today. SE Ranking – Best combination of features and value. Ahrefs, similar to SEMrush, is a competitor analysis tool for SEO and is equally popular. Learn how. The only way to really figure it out is to run a thorough SEO audit of your page vs. Here are some steps you can take to conduct competitor analysis using Ahrefs: Identify Your Competitors: Use Ahrefs to identify your. The page that the website is linking from (linking page) resides under the Referring page column (1) and the page that it links to (destination page) resides under the Anchor and target URL column (2). Ahrefs is a powerful SEO and website traffic analysis checker to get accurate traffic and organic search insights as well as backlink checks and competitor analytics. Given that we have nearly 100 million keywords in our US Amazon database alone, this usually results in hundreds or thousands of keyword ideas. Less detailed content research insightsPricing: $99-$999/month Ahrefs is a top pick for SEO competitor analysis tool for several reasons. I would also recommend that you incorporate data from Ahrefs, Google Adwords Keyword Planner and our Foot Traffic Data Report into this section of your business plan. Evaluate your competitors across 8 metrics including backlinks, organic keywords, paid keywords, and even Facebook Ads. 4. What’s it all about? How can these tools ease the routine of an SEO specialist or content manager? Their functioning is similar at their core. S. One of the most widely used and essential traffic analysis tools is Google Search Console. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool. 9/10 (189 reviews) Capterra – 4. Unfortunately, Ahrefs recently switched over to usage-based pricing. Brainstorm “seed” keywords. According to this link building survey, links can cost as much as $83+ each. But you can get access to all of SpyFu’s features for $39/month. It helps in understanding the market landscape and making informed decisions to improve your position in the industry. They’ve both been around for years and are loaded with lots of fantastic features that every veteran marketer and SEO will need to grow his online business. Here are the tools we’ll be covering in this round-up: WordStream’s Free Keyword Tool. The Bottom Line. Ahrefs has been a must-have in my marketing toolkit for many years. Breadth. Competitive Analysis - Ahrefs. See all your competitor’s backlinks. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. 2. Answer a few questions to help the Ahrefs community. How to generate keyword ideas using keyword research tools. Overall, when it comes to index size, features, and price, Ahrefs is the best value. Building and maintaining a strong online presence is challenging, much like growing a healthy plant in a crowded garden. Ahrefs is highly regarded for its comprehensive backlink analysis and competitor research features. The tool provides users with detailed data about their website, including traffic, backlinks, and anchor text. SEO Competitor Analysis Tools. SEMrush:OR you can manually enter your domain and up to 3 competitors in Keyword Gap directly. But SEMrush shows you A TON of data on each term, like the search volume trend and number of results. In this example, Ahrefs has uncovered 13,470 keywords that they don’t rank for, but their competitors do. Word count – the number of words in a keyword or phrase. Netpeak Checker. Paste the Majestic data into the maj_client tab. They define your niche and help you identify your competitors. Content analysis. Crayon is an artificial intelligence tool that can help with both competitor analysis and competitive intelligence. We created this website traffic checker tool to show your estimated traffic, as well as competitor website traffic to see how you compare. For a sitewide check, use Ahrefs’ Site Audit (free with an Ahrefs Webmaster Tools account). Surfer. The second step is to take a look at competing websites and their top-performing pages. SEO Powersuite. Instead, they use the Majestic SEO API. Google Search Console (GSC) is another SEO tool on our list. Once you’ve identified your organic competitors, scroll down to the table which is sorted by the percentage of common keywords. Use the interactive graph to see how traffic has progressed both globally and locally in 171. Ahrefs is a feature-packed suite of different search engine optimization (SEO) tools that help users, i. com. → Analysis of competition. Their cheapest plan “Lite” ($69/month), is about 30% less expensive than Ahrefs ($99/month). SpyFu is a collection of competitor keyword research tools that gives users an in-depth look into competitors' organic SEO and PPC strategies. Let’s see what you can learn about your rivals from each platform! SE Ranking. What we will cover in this section is what Spyfu is most popular for- its competitor PPC insights. SpyFu cannot compete with Ahrefs when it comes to content research and backlink monitoring, for example. Lastly, Ahrefs uses. 5:12. It helps users put together a dashboard of automatically-compiled and organized competitor updates so brands can always be in-the-know on what their competitors are doing. Furthermore, the tool comes with a free trial period. Gaps in your content strategy. Slow pages. It’s like having an army of SEO experts at your fingertips, providing you with the intelligence and strategies to outmaneuver your competition and dominate search engine results. In contrast to Ahrefs, some of its competitive analysis features are free. First, Ahrefs has one of the largest keyword databases in the world. June 3, 2021 28 min read. 请记住，并非. On-page SEO checker. 9% of cases (14); here you can find the detailed stats for all the domains that were analyzed. Ahrefs. Part I. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. 3. Features. Competitor analysis with Ahrefs . Best for: Marketers who want a more intuitive UI than Ahrefs. Ahrefs provides powerful competitive analysis features that allow you to dissect your competitors' SEO efforts. Semrush, on the other hand, has a free version. This will help you find their top traffic-driving pages and their top key. It offers a wide range of features, including keyword research,backlink analysis,competitor analysis, and site auditing. Analyze your competitors'. There are two ways you can do this:Ahrefs' "Link Intersect" feature enables you to find websites that link to your competitors but not to you, helping you discover potential link building prospects. However, this aspect is often underestimated. Ahrefs' competitor analysis feature is particularly strong in terms of backlink analysis. 1. 1. MOZ. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. Aside from diverse hands-on experience, Michal learned the. It can act as a robust competitor analysis tool, making your strategy better than before. 6. As the name suggests, it's built specifically for the purpose of finding low-competition keywords. The Competitor Analysis feature is available for both tools. SEMrush is a comprehensive SEO tool that offers features similar to Ahrefs. All issues are sorted by importance, with straightforward advice on how to fix each one. Both tools provide detailed insights into the performance of your website, including website traffic, user engagement, and keyword rankings. The website is called ahrefs, and. You can also opt for the Standard plan at $179/month, Advanced at $399/month, and Agency at $999/month. . Duplicate content. Discover how to outrank your competitors and grow your organic traffic with Ahrefs' competitive analysis tool. ; I’ve seen many SEO reports from consultants, in-house teams, and agencies. Enhance your profit by using domain analysis tools, which will help you look into all the PPC/SEO competition and check the most valuable keywords. 8 SEO services for checking website traffic. First, you can discover new competitors with a simple keyword search which will show the most shared content made by. GrowthBar does not include advanced rank tracking for other search engines (Bing, YouTube, etc. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. November 10, 2022. Initially, Ubersuggest was completely free, and after a few years, they introduced a paid plan. However, this report is only available to the higher-paid plans. Mangools – Easiest Ahrefs alternative to use. Ultimate Guide and Review of Ahrefs for 2023. But we think website speed, SEO, and. Google Auction Insights. Another name for this is keyword gap analysis. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Unfortunately, Ahrefs recently switched over to usage-based pricing. ) CancelAhrefs is used to do backlink analysis, keyword research, track positions of pages, and compare SEO visibility scores. Step #2: Click “Keyword Ideas” in the Left Sidebar. It's easier to do broken link analysis with Ahrefs. SEMRush is a digital marketing toolkit literally bursting with features and is arguably the best Ahrefs alternative on the market today. Divide the number of referring domains to each URL by the number of referring domains to the entire site. vidIQ offers YouTube keyword insights, such as the average views and subscribers for a specific term. 1. It’s highest-tier plan is $499/month. Then, enter your competitors’ domain name. Enter Ahrefs Competitor Analysis, a game-changing tool that allows you to peek behind the curtains of your competitors' tactics – and gain a competitive edge of your own. Ahrefs vs. . Visualping – 网页监控. While Ahrefs is a powerful SEO tool, there are several alternatives available in the market. 2:58. It’s one of the most popular and trusted marketing toolkits around and is used by some of the world’s biggest brands, like. Serpstat vs Ahrefs. The most unique feature of SimilarWeb is that it is best used for keyword research and competitor analysis. Best for local search traffic: SE Ranking. 95 per month. The tool is simple to use. Competition Keyword Analysis. For some, the graphics and charts might be a better option, while for others, the tables might be easier to grasp. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. You can use Ahrefs to track keywords by at a very local level (right down to town or city).